News audiences are ditching television and newspapers and using the
Internet as their main source of information, in a trend that could
eventually see the demise of local papers, according to a new study
Wednesday.
"As online use has increased, the audiences of older media have
declined," Harvard University professor Thomas Patterson said in a
report on the year-long study issued by Harvard's Shorenstein Center on
the Press, Politics and Public Policy.
"In the past year alone... newspaper circulation has fallen by
three percent, broadcast news has lost a million viewers," said the
study, entitled "Creative Destruction: An Exploratory Look and News on
the Internet."
Meanwhile, the numbers of people using the Internet as a news source have increased -- exponentially, in some cases.
Traffic to websites that post news produced by a third source,
including search engines and service providers, aggregators, such as
topix.net or digg.com, which use software to monitor and post web
content; and blogs -- increased across the board between April 2006 and
the same month in 2007.
Monthly visitors to Digg.com, an aggregator which lets users decide
on site content, skyrocketed in the 12 months to April 2007, from two
million to more than 15 million.
Other online news sources grew more modestly, with user rates
growing by 14 percent for community websites and six percent for blogs.
The Google, Yahoo, AOL and MSN websites between them have about 100
million monthly visitors, far outpacing user numbers on websites of
major television networks, which averaged 7.4 million visitors a month.
"Brand name" daily newspapers, such as the New York Times and Washington Post, averaged 8.5 million monthly visitors.
But newspapers in medium-sized to small cities saw either a drop in
or no change to the numbers of visitors to their websites, which have
already taken readers from hard-copy editions.
The authors of the study predict that many small newspapers could
have difficulty holding on to even their web audience, and counsel that
they include "national and international news in the mix."
